From Vision to Visual — Branding with Meaning, Style & Direction

Amwaj Al Shams is a Dubai-based branding studio founded to bring clarity, strategy, and creativity to businesses ready to make an impact. Blending design with purpose, Amwaj Al Shams helps brands develop visual identities that are not only beautiful, but deeply aligned with their message and market.

At the heart of this studio is a journey that began with software engineering and evolved into creative branding. With a master’s degree in computer engineering, years of experience in tech, and professional communication skills sharpened through English teaching and TESOL certification, I bring both analytical thinking and design sensitivity into every project.

From branding for skincare and café concepts to creative visuals for seafood and home décor projects, I’ve explored a variety of industries through concept work to sharpen my creative voice and design process. I use tools like Canva, PicsArt, and SquareSpace to translate strategy into engaging visuals that speak clearly and professionally.

I believe that powerful branding is more than just design, it’s clarity, storytelling, and connection.

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📄 Official Branding Services License

License Name: Amwaj Al Shams
Issued by: Department of Economic Development – Dubai
License Number: 1455407
Issue Date: 30/12/2024

This license authorizes Amwaj Al Shams to operate as a certified provider of branding and marketing services in the UAE.