Where Comfort Meets Coffee Culture
Concept Summary:
Velvet Bean Café is a cozy yet refined coffee brand inspired by rich blends and warm community vibes. This project highlights a welcoming visual identity, designed for a brand that celebrates both tradition and modern café aesthetics.
1. Brand Identity Snapshot
A glance at the café’s personality
Warm tones, a textured logo, and inviting visuals create a brand experience that feels like home. The identity is designed to attract coffee lovers looking for both familiarity and flair.
2. Video Highlight: From Bean to Brew
Immersive brand storytelling through visuals
This short video takes viewers through the journey of the bean — from farm to cup — reinforcing Velvet Bean’s values of authenticity, craft, and connection.
3. Product Comparison Post
Showcasing variety and customer choice
Espresso vs. Arabic Coffee — two bold flavors, one cozy café. This visual explores the brand’s inclusive spirit by embracing different preferences while staying true to its essence.